{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"DP 192: Digivols: The Next Level for Social Media Ambassadors","description":" Even for an organization as big as the Red Cross, having a team of volunteers with a wide set of skills can make a huge difference \u2014 especially today in digital communications and social media. Sara Falconer, director of digital communications at Canadian Red Cross, joins this session to talk about how the organization created a system that allows volunteers to lead the charge in the next wave of social media ambassadors, and how they ensure volunteers feel like they\u2019re making a real difference. She and Beth explore the merits of a shared editorial calendar, encouraging experimentation with a new program, and more. ","author_name":"Driving Participation Podcast:  What Is Working in Marketing &amp; Fundraising | Nonprofits | Schools | Associations","author_url":"http:\/\/iriscreative.com\/category\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8277602\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/31702502"}