{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 38: Becky Sheetz on Conquering the Business Battlefield","description":"The Art of War is a classic book on military strategy. But did you know that you can apply the lessons from this classic text to start or scale a business? That's the thesis of Becky Sheetz, my guest for this episode. Becky is the co-founder of Sun Tzu Strategies and is the author of&amp;nbsp;The Art of War for Small Business. The episode begins with Becky describing her initial fascination with Sun Tzu and&amp;nbsp;The Art of War (02:41 - 08:22) and why she thinks war may be a good metaphor for challenges both in your professional and personal lives (08:23 - 11:48). Becky and Adam then discuss the things that readers should know if they pick up&amp;nbsp;The Art of War for the first time (11:49 - 13:50), why entrepreneurs should care about Sun Tzu (13:51 - 20:32) and why many have a minimal understanding of&amp;nbsp;The Art of War (20:33 - 23:44). The interview then turns to&amp;nbsp;The Art of War for Small Business, specifically discussing the passage that&amp;nbsp;entrepreneurs should start with when reading&amp;nbsp;The Art of War&amp;nbsp;(23:45 - 25:10), why entrepreneurs should follow Sun Tzu's advice of understanding ourselves (25:11 - 32:31) and how much attention should be paid to the enemy (competitors) when starting your venture (32:32 - 38:31). The interview wraps up with Becky discussing how to find open ground in your market (38:32 - 40:11), how Marc Benioff successfully leveraged the lessons of deception from&amp;nbsp;The Art of War (40:12 - 44:00), how we can leverage spies to understand competitors (44:01 - 48:12) and what listeners can do today to implement&amp;nbsp;The Art of War in their business lives. For show notes and a transcript of my interview with Becky Sheetz, click  here. ","author_name":"The Power of Bold","author_url":"http:\/\/www.thepowerofbold.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8275037\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/31683518"}