{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"DP 191: How to Create a Killer Email List","description":"What's the secret to creating a killer email list? Believe it or not: The unsubscribe button. Gregg Banse, Director of Marketing and Business Development at the Lake Champlain Maritime Museum, joins this session to explore why quality is greater than quantity when it comes to your email lists, and why having people unsubscribe can actually lead to better results\u2014and better relationships. He and Beth explore the value of automation, why opens aren't enough, how to understand email conversions, and much more. ","author_name":"Driving Participation Podcast:  What Is Working in Marketing &amp; Fundraising | Nonprofits | Schools | Associations","author_url":"http:\/\/iriscreative.com\/category\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/8105141\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/30510377"}