{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E284: The Business Of Influence With Neal Schaffer","description":"Neal Schaffer is a recognized leader in the world of business social media. In addition to be named one of marketing\u2019s ten biggest thought leaders by CMO.com, he has also been recognized as a Forbes Top 50 Social Media Power Influencer as well as a Forbes Top 5 Social Sales Influencer. He is a popular social media keynote speaker who has spoken at hundreds of events over four continents since his first speech on social media in July, 2009. His upcoming book The Business Of Influence will teach you how you can tap your business into the influencer economy and achieve massive results.   Quotes To Remember: \u201cFirst of all, you have to get yourself out there.\u201d \u201cListening is always important.\u201d \u201cYou always need to pivot with the market.\u201d \u201cEverybody has influence.\u201d \u201cAt some point, you don\u2019t have to respond to everything.\u201d \u201cYou just want to be on their radar before you actually reach out to them.\u201d \u201cIt takes time to know people. Social media is no different.\u201d   What You\u2019ll Learn: Balancing Social Media Interaction and Content Creation Best Approach to Building Healthy Relationships   Key Links From The Show: Neal\u2019s Site E50: Real Artists Don't Starve With Jeff Goins   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti The Business of Influence by Neal Schaffer Maximize Your Social by Neal Schaffer How to Win Friends and Influence People by Dale Carnegie Likeable Social Media by Dave Kerpen Likeable Leadership by Dave Kerpen Crush It! by Gary Vaynerchuk Crushing It! by Gary Vaynerchuk ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"