{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep. 18 - How To Align Multinational Sales and Marketing Teams w\/ Iris Chan","description":"    This episode I speak with Iris Chan, CMO of FusionGrove. She has had over 20 years of experience leading multi-national marketing and sales enablement functions at Fortune 50 vendors like Cisco and IBM. Iris is also a founding member of the Sales Enablement Society as well as its local chapter president in Australia. In our conversation we discuss:   Effective strategies for aligning a multi-national sales and marketing team   The concept of co-creation between Sales and Marketing   A significant marketing insight that is missing from a lot of lead generation efforts   How to know if an account-based strategy is appropriate for your business.   Additional Links: ABM Growing Up Fast: 2017 Benchmark Report (article) Connect with Iris on LinkedIn or Twitter       LIKE THE PODCAST? LEAVE A 5-STAR REVIEW ON ITUNES TO HELP IT GROW!       Music\/Production: Chris &quot;KID&quot; Robinson, Hitmakuzz Productions Subscribe to the podcast:&amp;nbsp;Apple Podcast&amp;nbsp;|&amp;nbsp;Stitcher (Android)&amp;nbsp;|&amp;nbsp;RSS     ","author_name":"The Alignment Podcast","author_url":"http:\/\/www.TheAlignmentPodcast.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7893296\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/29442014"}