{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Creating Business Personality with Cory Bass of Backwater Jack's","description":"So imagine this situation: You\u2019re the chef and manager of a little waterfront restaurant in beautiful Southwest Florida. But you\u2019re located deep inside one of the largest gated communities in our area, but you\u2019re not associated with the community or its club--you're not guaranteed a customer base. So you\u2019ve got to figure out how to make it on your own in a sea of restaurants--when most of the town doesn\u2019t even know you exist. That\u2019s the situation I talked about with Cory Bass, the executive chef and general manager at Backwater Jack\u2019s. Backwater Jack\u2019s is located inside the gated community of Bonita Bay, but isn\u2019t part of either the Bonita Bay Club or the Bonita Bay Community Association. Cory and I talked about: How a business that's off the beaten path has found ways to survive and grow How he uses email marketing --but with personality!--to drive traffic to the restaurant and build relationships with his customers How he approached a major turnaround in a restaurant Challenges--and lessons learned--about construction & expansion projects The surprising little product that's costing more than you'd think today This episode is sponsored by Audible, who's offering a free audiobook with your 30-day free trial. Get started here.  For show notes & more episodes, visit BonitaBusinessPodcast.com.   ","author_name":"Bonita Business Podcast with Coach Darcy","author_url":"https:\/\/redcaperevolution.com\/bonita-business-podcast\/","html":"