{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"DP 187: Re-Branding is Really About Change Management","description":"Re-branding is a term that comes up a lot\u2014but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it\u2019s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more. ","author_name":"Driving Participation Podcast:  What Is Working in Marketing &amp; Fundraising | Nonprofits | Schools | Associations","author_url":"http:\/\/iriscreative.com\/category\/podcast\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7466684\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/25552244"}