{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"70 - Digital Marketing and Social Proof ","description":"Customers frequently rely on on-line reviews to make their purchasing decisions, so you want to make sure that your business has a stellar reputation.&amp;nbsp; This online reputation is known as &quot;Social Proof&quot;.&amp;nbsp; This presentation by Nick Choat will focus on digital marketing, specifically focusing on how to cultivate positive and turn around negative reviews. &amp;nbsp;Formerly a Walt Disney Company executive, Nick is the owner of two Sport Clips Haircut franchises. He is a SCORE mentor and international best-selling author of &quot;Online Or Flatline: The Small Business Owner's Guide to Digital Marketing&quot;. In this presentation, you\u2019ll learn how to make affordable yet effective investment decisions.&amp;nbsp; Nick provides real-world, understandable examples that you\u2019ll be able to implement. SCORE is proud to partner with the Venice Area Chamber of Commerce to offer podcast highlights of the Chamber\u2019s Powerbites series to improve your business\u2019 bottom line. ","author_name":"Been There, Done That!","author_url":"http:\/\/manasotascore.libsyn.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/7394135\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/7394135"}