{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Interview with Gene Morris, Pay Per Call Blueprint","description":"Insights and best practices for pay per call marketing from veteran affiliate manager and media buyer Gene Morris, creator of the Pay Per Call Blueprint course. Read Transcript | Watch on YouTube   Show Notes Work with a Pay Per Call Network to accelerate your growth. Look for the ability to direct with a Buyer. Have an upfront and honest conversation with your Affiliate Manager. Test lots of keywords, use Single Keyword Ad Groups and remove low-performing keywords. Tips for Affiliates: Have control over the IVR and a good relationship with your Network. Fail early and fail often! Don\u2019t be a jack-of-all-trades. Focus on a single segment and become a wizard at it. "You don't find a winning campaign, you create it." - Charles Ngo It\u2019s a lot harder to spy on mobile Click-to-Call ads. Quality assurance and listening to call recordings is crucial to success. Listen to call recordings to find keyword and targeting ideas. Ask your affiliate network what they have in place for QA. Adam: You need to build strong relationships with business partners. Adam: Most people are accessible and willing to help if you reach out and ask. Leave your ego at the door, be humble and grateful. People are willing to help! Only the hungry are going to take action. Adam: Losing money is part of the game. Failure is built-in. Adam: Get introductions to top networks at: www.PayPerCallNetworks.com About Gene Morris Gene Morris is a veteran media buyer, affiliate marketer and the creator of the Pay Per Call Blueprint. Pay Per Call Blueprint is a training course for marketers looking to succeed with Pay Per Call. Gene is also Affiliate Outreach Manager at PALO Media. Website: https:\/\/paypercallblueprint.com Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.  Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com. ","author_name":"Pay Per Callers Show","author_url":"https:\/\/www.paypercallers.com","html":"