{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Switch by Chip Heath and Dan Heath \u2013 Productivity Book Group","description":"Productivity Book Group [ http:\/\/productivitybookgroup.org ] discussed Switch: How to Change Things When Change Is Hard [ http:\/\/amzn.to\/1P3mbA6 ] by Chip Heath and Dan Heath (authors of Made to Stick: Why Some Ideas Survive and Others Die and Decisive: How to Make Better Choices in Life and Work). Enjoy the discussion! (Sorry about the audio\u2026for some reason the teleconference recording clipped\/distorted some of the audio!) The Amazon book description states: Why is it so hard to make lasting changes in our companies, in our communities, and in our own lives? The primary obstacle is a conflict that\u2019s built into our brains, say Chip and Dan Heath, authors of the critically acclaimed bestseller Made to Stick. Psychologists have discovered that our minds are ruled by two different systems\u2014the rational mind and the emotional mind\u2014that compete for control. The rational mind wants a great beach body; the emotional mind wants that Oreo cookie. The rational mind wants to change something at work; the emotional mind loves the comfort of the existing routine. This tension can doom a change effort\u2014but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people\u2014employees and managers, parents and nurses\u2014have united both minds and, as a result, achieved dramatic results: \u25cf      The lowly medical interns who managed to defeat an entrenched, decades-old medical practice that was endangering patients. \u25cf      The home-organizing guru who developed a simple technique for overcoming the dread of housekeeping. \u25cf      The manager who transformed a lackadaisical customer-support team into service zealots byremoving a standard tool of customer service In a compelling, story-driven narrative, the Heaths bring together decades of counterintuitive research in psychology, sociology, and other fields to shed new light on how we can effect transformative change.Switch shows that successful changes follow a pattern, a pattern you can use to make the changes that matter to you, whether your interest is in changing the world or changing your waistline. From the Hardcover edition. Our next reading selections are: 6\/25\/2016 Resilience: Facing Down Rejection and Criticism on the Road to Success Mark McGuinness http:\/\/amzn.to\/1NQ6Z8w 7\/30\/2016 Stuffocation: Why We\u2019ve Had Enough of Stuff and Need Experience More Than Ever James Wallman http:\/\/amzn.to\/1PTjBwv Show Notes: Goodreads listing of Switch: www.goodreads.com\/book\/show\/6570502-switch The Heath Brothers\u2019 website:http:\/\/heathbrothers.com\/resources\/ Great Resources!heathbrothers.com\/books\/switch\/ Good Stress, Bad Stress: An Indispensable Guide to Identifying and Managing Your Stress [ http:\/\/amzn.to\/27WXgGC ] by Barry Lenson Thinking Fast and Slow [ http:\/\/amzn.to\/1UbZPud ] by Daniel Kahneman, PhD Instant Influence: How to Get Anyone to Do Anything, Fast [ http:\/\/amzn.to\/1WS7Fzq ] by Michael V. Pantalon, PhD (you can also listen to our PBG discussion on this book) The Paradox of Choice: Why More is Less [ http:\/\/amzn.to\/1Uc07RI ] by Barry SchwartzTED Talk: www.ted.com\/talks\/barry_schwartz_on_the_paradox_of_choice Tiny Habits \u2013 BJ Fogg \u2013 tinyhabits.com\/ Similar book: Mini Habits: Smaller Habits, Bigger Results [ http:\/\/amzn.to\/1TGxCwj ] by Stephen Guise Pause and Plan \u2014 Dr. Stephen Covey:michaelhyatt.com\/the-space-between-the-stimulus-and-the-response.html slideshare.net\/bright9977\/pause-and-give-wiser-response-stephen-rcovey (Please listen to understand the context of the resources provided. If we missed something, please comment on the episode and let us know! Thanks to Bonnie B. for helping out with the Show Notes!) The callers you hear in this episode are readers just like you, and you are more than welcome to join us on the live calls to discuss productivity books too! Please visit ProductivityBookGroup.org and find out the details and the schedule for upcoming book discussion calls. If you plan to read ahead or read a little more slowly, please visit ProductivityBookGroup.org and check out the schedule on the \u201cUpcoming Books\u201d page. Please feel free to visit iTunes, Stitcher or whichever podcast directory or app you prefer to access Productivity Book Group\u2026and feel free to review us there! This helps expand our readership and bring new discussion callers into the fold. Thank you. Finally, all podcast episodes are archived at ProductivityBookGroup.org under \u201cEpisodes\u201d so if you missed a call and want to review it, feel free to head over and give them a listen. Note: All registered service marks, trademarks and other copyrighted materials mentioned on the podcast are that of their respective owners. This group is not affiliated with or officially endorsed by those copyright owners. 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