{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E257: Stop Selling & Start Leading With Deb Calvert","description":"Deb Calvert is the President of People First Productivity Solutions, offering sales training, coaching, and leadership development programs. She leads the Stop Selling & Start Leading\u00ae movement and founded The Sales Experts Channel. She is certified as an executive and sales coach and is a Certified Master of The Leadership Challenge\u00ae. Her bestseller, DISCOVER Questions\u00ae Get You Connected\u201d, has recently been named by HubSpot as one of the \u201c20 Most Highly Rated Sales Books of All Time.\u201d Quotes To Remember: \u201cThose negative pervasive stereotypes about selling, that\u2019s what causes buyers to shut down.\u201d \u201cWhen sellers are in selling mode, they come across to buyers as being self-serving, pushy, arrogant and really not all that interested in the buyer.\u201d \u201cBelieving in a product starts with believing in the people who are responsible for the product.\u201d \u201cCredibility is a foundation.\u201d \u201cThey can\u2019t believe your message if they don\u2019t believe in you as a messenger.\u201d   What You\u2019ll Learn: Difference Between Selling and Leading How to Make People Care About Your Brand The Awesome Connecting Experience How to Enable Collaborations on a Greater Scale   Key Links From The Show: Deb\u2019s Site   Recommended Books: Content Marketing Secrets by Marc Guberti Podcast Domination by Marc Guberti Stop Selling and Start Leading by Barry Posner, Deb Calvert, and James M. Kouzes Learning Leadership by Barry Posner and James M. Kouzes Getting Naked by Patrick Lencioni Mindset by Carol Dweck ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"