{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Interview with Eric Evans, HyperTarget Marketing","description":"Discover how Eric Evans got his start in Pay Per Call marketing and went on to start and grow HyperTarget Marketing, a leading network in the call marketing space. Read Transcript | Watch on Facebook | Watch on YouTube   Show Notes Toughest Lesson: Don\u2019t assume everyone will pay you! Diversify your traffic sources. Don\u2019t put all your eggs in one basket. Explore new opportunities and leave room to try something new. Biggest Wins: Building a team and growing a company culture. Understand how to manage the call flow (concurrency, capping, hours). To be successful with Pay Per Call you need to be passionate about it! Facebook Ads has a lot of competition but is less saturated than Google Ads. Take the time to learn and understand how call tracking works. As an affiliate, Pay Per Call Networks do all the heavy-lifting! Networks primary goal is to make advertisers and publishers successful. Biggest Opportunities: Bridging data with Pay Per Call (learn about TCPA laws!). Be creative and explore new verticals. Pay Per Call is brand new and growing! Listen to call recordings to understand customer intent and the back-end call flow. Lots of growth and opportunity in the Senior space. They still make phone calls! About HyperTarget Marketing HyperTarget Marketing is a lead generation and call marketing solutions company based in Santa Monica, California. If you are a business that values phone calls or processes sales through a call center, we\u2019ll increase call volume, leading to more sales. With recent technological advances that turn tracking into traction, HyperTarget Marketing has been behind the movement and capitalized on industry changes since paid traffic and call metrics aligned. Website: www.HyperTargetMarketing.com About Eric Evans Eric Evans is an entrepreneur, founder of HyperTarget Marketing and an industry leader in the pay per call marketing space. Identifying the power of call generation advertising early on, HyperTarget works with brands and publishers in traditional and online media to identify ways to improve call-generation marketing. Eric is passionate about sharing his knowledge and helping the call marketing industry grow as a whole. LinkedIn: https:\/\/www.linkedin.com\/in\/ericevans1 Presented by Ringba The Pay Per Callers Show is brought to you by Ringba Call Tracking and Analytics. See how Ringba is inventing the future of calls at Ringba.com.  Join the Pay Per Callers Community Whether you are new to Pay Per Call or an industry veteran, we invite you to join the free community at PayPerCallers.com. ","author_name":"Pay Per Callers Show","author_url":"https:\/\/www.paypercallers.com","html":"