{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"e004- \u201d When you sell it is not about you, it is about them". | Ed Bilat with Chad Heath, VP \/ GM of Kegstar US","description":"Chad Heath is the VP \/ GM of Kegstar US.  Kegstar is a leader in the keg rental space and has been in operation in Australia since 2012. Prior to Kegstar, Chad was the Sr. Director of Stone Distributing. After joining the team in 2008, he has helped create exponential growth for Stone and more than 30 supplier brands sold throughout Southern California, taking the amount distributed from 350,000 case equivalents to roughly 4+ million in 2016. Chad is also an instructor at San Diego State University where he teaches "The Business of Craft Beer".  WHAT YOU WILL LEARN IN THIS EPISODE: How to beat the odds in today\u2019s competitive market How to use storytelling to build relationships and trust How to use the power of the internet in the craft beer space How Chad got into sales Why the craft beer industry? And why it is exploding? The mindset you need to compete today Why today\u2019s sales leaders need to be bold and brave What does the Art of Storytelling mean to Chad? And why it is so important today?   SHOW NOTES [00:05] Introduction [00:42] Welcome Chad [00:57] Type of business stories that inspires him [01:01] Beating the odds in today\u2019s market [02:30] Changes in marketplace and customer dynamics [03:00] Chad\u2019s biography [04:17] Why sales? [05:52] Chad\u2019s crafty tactics in sales and business development. [06:26] Roadblocks for starters in sales [06:40] Chad\u2019s true passion [09:42] Ways customers benefit from Kegstar\u2019s innovative technology [10:15] Beer industry knowledge [10:48] How Chad got into the beer industry [14:18] The Past sales strategy [15:25] The Present sales strategy [16:25] Building relationships and trust [17:11] How Craft Breweries utilize the power of the internet [18:45] The mindset you need to get into beer industry marketing [20:43] How he got into teaching and combines it with a full-time job [24:27] Challenges facing today\u2019s business owners [24:50] Effective storytelling and goalkeeping [25:35] The Art of Storytelling [27:07] Upcoming events and contact information WAYS TO CONTACT Chad:  LinkedIn ","author_name":"Storytelling for Sales Podcast","author_url":"https:\/\/storytellingsales.com\/","html":"