{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E235: Developing Your Brand Story With Jeff Loehr","description":"Jeff Loehr helps others craft their stories and expand their influence. He\u2019s the guy behind Engage, which exists to help businesses connect with prospects more easily in order to increase sales. Quotes To Remember: \u201cThe brand should come in as a mentor, should come in as the support to make the customer the hero.\u201d \u201cIn all of your platforms, everything needs to be telling the story. It\u2019s all elements of the story.\u201d \u201cIt\u2019s critical that you know your story. The first step of our process when engaging with our clients is teaching them that story.\u201d \u201cYou have to very clearly define the problem you'll solve and how you'll solve that problem.\u201d \u201cKnow what the framework is for telling a really engaging story that\u2019s going to grab your audience.\u201d What You\u2019ll Learn: Why Crafting Your Brand Story Is Very Important How to Develop an Effective Brand Story Connecting Your Brand Story How to Tell a Unified Brand Story   Key Links From The Show: Engage Engage Your Market with EngageStory Workshop - September 13, 2018 | New York EngageStory Marketing Program Guide Dos Equis - The Most Interesting Man In The World   Recommended Books: Content Marketing Secrets by Marc Guberti The Hero with a Thousand Faces by Joseph Campbell The Writer's Journey by Christopher Vogler Putting Stories to Work by Shawn Callahan ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"