{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"004: Building Real Relationships and a Qualified Audience on Instagram and Beyond with Miranda Allen","description":"Show highlights: 00:45 - Quick clip of Instagram influencer Miranda outlining advice for why 20,000 followers DOES mean sales 04:43 - How a hobby led to starting a business and helped Miranda gain expertise with Instagram 06:48 - Balancing sharing personal life with your business brand for building real relationships and trust with your community 09:35 - Instagram is working for small businesses, and why, especially for B2C (businesses selling to consumers, versus other businesses) 11:40 - Mobile-first marketing, including Instagram, leveraging direct messaging as a huge business builder IGTV (Instagram TV) versus YouTube from a product and interface standpoint 13:45 - Doing long form video and &quot;showing behind the curtain&quot; of your business. The trending guidance of &quot;document versus creating&quot; content and how a content plan helps the fear and quality of longer form video 20:20 - How Miranda built a community of 20k followers and challenged Aaron's mindset that &quot;feel good&quot; metrics do not necessarily lead to business outcomes 24:10 - Hashtag strategy and why it matters for organic growth, with common mistakes #hashtagcocktail 30:45 - Paid ads MUST leverage the same personalized, relationship building mindset that organic does 32:00 - Warming a targeted audience with ads spaced out, retargeted and timed along the buyer's journey 38:15 - Seth Godin's permission marketing and how the principles can be applied to digital ads, same as events\/ tradeshows and email marketing 41:00 - Marketing Automation and still keeping empathy and being contextual with behavioral triggers for email sends, and email nurture philosophies 44:05 - Timing along the buyer's journey 45:50 - Stay patient, give the strategy time because it works ","author_name":"Outcome Studio Podcast - Marketing &amp; B2B Technology Talk","author_url":"http:\/\/outcomestudio.com\/blog\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6964760\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/22877121"}