{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"002: Leveraging Ethical Facebook Retargeting with Dr. Will Boyd","description":"Host Aaron interviews his inspiration, Will Boyd, about why doubling down on paid digital advertising is a smart move because of its retargeting capability. Show highlights: 05:00 - Will's story in transitioning from Physical Therapist to a coach and digital marketer for physical therapists 11:30 - How no formal marketing background can be an advantage in forward-leaning tactics 13:00 - Will gives his thesis on Facebook advertising 17:00 - Getting beyond the sponsored post with the FB Tracking Pixel and LinkedIn Insight Tag 21:00 - Rules and Ethics in advertising to your customers 27:00 - The power of ethical retargeting 33:00 - Will talks about wins for his customers with Healthy Funnel ","author_name":"Outcome Studio Podcast - Marketing &amp; B2B Technology Talk","author_url":"http:\/\/outcomestudio.com\/blog\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6964715\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/22876892"}