{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Lumi: Jesse Genet [encore]","description":"Packaging should be your secret weapon, and this serial entrepreneur will show you how. Some of you might remember our episode a year ago, with Jesse Genet from Lumi. They recently raised $9M, so we\u2019re checking in with Jesse to get an update. We talk about how they\u2019ve evolved their strategy and what she learned raising venture capital. We also get tips for finding suppliers, and the advantages of offering a platform that gives customers unprecedented control to tinker with their packaging. We\u2019re starting with the original interview. If you want to skip ahead to our more recent conversation, it starts at 1:07:30. At age 15, Jesse started her first business printing t-shirts in Detroit. Over the next year she followed her curiosity, tracked down an obscure invention, and next thing she knew her new company Inkodye ended up on Shark Tank and participated in the prestigious incubator Y-Combinator. Through becoming a manufacturing entrepreneur, she learned how easy it was on the digital side to start a business, but on the physical side it was the complete opposite. That\u2019s when their big idea hit: why don\u2019t they create a whole platform for startups to handle packaging and fulfillment? And Lumi was born. Jesse tells horror stories and practical advice about packaging and logistics. She gives insights into new ecommerce trends like direct-to-consumer retail and Vertical Commerce Brands that make your packaging more important than ever before. And she also shares her real-life experiences and perspectives on being an entrepreneur. (Her stories about stalking the original owner of the Inkodye technology, turning down Mark Cuban, and what happened as she was about to walk onto the set of Shark Tank are pretty hilarious.) She\u2019s energetic, nerdy, and unapologetically quirky, and she has some great advice you won\u2019t want to miss.   Links and social handles: (note if the embedded hyperlinks don\u2019t work, scroll down for explicit ones) Lumi Home Page Lumi Twitter Lumi Instagram Lumi Facebook Jesse\u2019s Twitter Jesse\u2019s Instagram Lumi on Fast Company Jesse Genet\u2019s MAKE IT talk on YouTube \u201cDigitally-Native Vertical Commerce Brands,\u201d by Andy Dunn Marshall Goldsmith: What Got You Here Won\u2019t Get You There on Audible Marshall Goldsmith: What Got You Here Won\u2019t Get You There on Amazon    For more information, bios, and links, check out the show notes at http:\/\/makeitinla.org\/lumi.  ","author_name":"The Art of Manufacturing","author_url":"http:\/\/artofmfg.com","html":"