{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LTBP #123 - Jon Goodman: Marketing &amp; Generating a Second Stream of Income as a Trainer","description":"In this episode, Stuart welcomes on Jon Goodman. Jonathan Goodman is the creator of the largest collaborative blog for personal trainers, the&amp;nbsp;Personal Trainer Development Center&amp;nbsp;(thePTDC) and the founder of the&amp;nbsp;world's first certification for online trainers, the Online Trainer Academy. He\u2019s the author of 7 books including Ignite the Fire, Viralnomics, and the seminal textbook on online personal training. Jon has been featured in Men's Health, Forbes, Entrepreneur, and many more.&amp;nbsp; Topics Covered: -- When Jon started as a Personal Trainer. -- How he had the confidence to go about writing a book during the early stages of his career. -- Does he think it's harder to be a trainer nowadays back than when he started. -- Why a huge part of marketing has to be around helping people feel like they can achieve. -- How we can sell consistency and adherence. -- Why he stopped training clients. -- What his message to a trainer who is questioning what they are doing long-term. &amp;nbsp; 2-Week LTB Free Trial PTDC Site Online Trainer Academy ","author_name":"LTB Podcast","author_url":"http:\/\/liftthebarpodcast.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6928202\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/22697798"}