{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"LTBP #119 - Neil MacLean: How to Create An Effective Facebook Advert","description":"In this episode, we welcome on Neil MacLean to have a conversation around all things Facebook advertising.&amp;nbsp; Topics Covered: -- How&amp;nbsp;Neil&amp;nbsp;set-up The SFN Expo using just FB ads. -- How he started learning how to best use social media to market The SFN Expo. -- Why personal trainers should consider using FB ads. -- How to go about running a FB&amp;nbsp;ad. -- What kind of image you should use for your ad. -- What kind of copy to write. -- Using a headline or hook. -- What kind of audience size you should be looking for. -- How much to spend on your ad. -- Tips for generating more leads off of your website. &amp;nbsp; Neil's Free Facebook Group LTB 2-Week Free Trial ","author_name":"LTB Podcast","author_url":"http:\/\/liftthebarpodcast.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6848868\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/22303548"}