{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E201: The Power Of Digital Marketing For Business Growth With Ryan Cote","description":"Ryan Cote is the director of digital services and partner at Ballantine, a third-generation family-owned direct mail and digital marketing company based out of Fairfield, NJ. From lead generation to marketing strategy for small business, today\u2019s guest and his company rise above the get-featured-quick schemes. He helps business owners grow their book or business in today\u2019s online world.  Quotes To Remember: \u201cThe main thing is making sure you have a rock-solid website.\u201d \u201cThe more enticing you can make the title and description, the better the chance of getting a click.\u201d \u201cWith SEO, link building is just part of the equation.\u201d \u201cSet and forget is the biggest issue with pay-per-click campaigns.\u201d \u201cNo matter what you do, you\u2019re working with people.\u201d  What You\u2019ll Learn:  Pointers on Getting Leads through Digital Marketing Ways to Get More Organic Traffic from Google Best Strategies to Get Paid Traffic Facebook Ads vs. Google Ads  &amp;nbsp; Key Links From The Show: Ryan\u2019s Site Ryan on LinkedIn &amp;nbsp; Recommended Books: Content Marketing Secrets by Marc Guberti  How to Win Friends and Influence People by Dale Carnegie  The ONE Thing by Gary W. Keller  The Compound Effect by Darren Hardy ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6777338\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6777338"}