{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#069 - Birk O'Halloran: The Art, Passion, &amp; Stories Behind Iconic Wine","description":"Birk O'Halloran leads us in a toast to \u201cgetting drunk with the right people at the right time\u201d \u2013 and it\u2019s so forking appropriate for this episode (and, heck, the past 68 episodes too)! Birk is the owner of winemaker Iconic Wine, the author of  Eat Ink, and a former sommelier. &amp;nbsp; When Birk started writing  Eat Ink, he was trying to answer an age-old question: Why do all chefs look like pirates? It ultimately became a cookbook, but it began as a photo story about tattoos, misfits, and the culinary world. He didn\u2019t come up with a definitive answer to his question, but he did come away with a book full of delicious recipes and incredible photos. &amp;nbsp; \u201cI like to say I owe my whole career to getting drunk with the right people at the right time.\u201d \u2013Birk O'Halloran &amp;nbsp; We also discuss:  Slowly drinking his way up the supply chain Why the younger generation is currently making wine like their grandparents The wines they make at Iconic Wines: Heroine, Sidekick, and Secret Identity Geeking out on comics &amp;amp; recruiting comic artists to create wine labels Making a delicious and affordable wine, Sidekick The decision factors that go into why people buy a wine Being a Virgo Selling things you\u2019re passionate about The three ways to get into owning a wine brand Working with Pour Management Why affordable wines have to be produced in a large volume Pouring wines at charity events  &amp;nbsp; Resources:  Check out iconicwine.com Connect with Birk: Instagram | Twitter  Eat Ink: Recipes. Stories. Tattoos.  &amp;nbsp; Birk O'Halloran\u2019s Bio: Birk O\u2019Halloran founded Iconic Wine with a focus on producing world-class California chardonnay. Since the first release in 2010, the wines have been very limited, but have found their way to some of the top restaurants in the country including Eleven Madison Park, Saison, Husk, Daniel and Tribeca Grill. The top wines remain very limited, with as little as 50 cases of the top cuv\u00e9e produced per vintage.&amp;nbsp;In fall of 2015, Iconic expanded production. The new series \u201cSidekick\u201d was created with the goal of producing that great everyday wine under $20 a bottle. &amp;nbsp; A continuing entrepreneur in the wine industry, O\u2019Halloran has also opened three fine wine shops, is the published author of Eat Ink, a photo essay and cookbook that explored the tattoo culture in the professional chef industry, and in 2017 founded Pour Management, an international winemaker talent and marketing agency where he advises and invests in new winemaker talent the world over. The first project under Pour Management, a collaboration with Tuscan based winemaker Tim Manning called Vinaccio, will be released August.  Just Forking Around is produced by Podcast Masters ","author_name":"Just Forking Around","author_url":"https:\/\/www.justforkingaround.net","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6763630\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6763630"}