{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 70 - Designing Healthcare - PART 1","description":"On today's show, we have Amy Cueva and Amy Bucher of Madpow. Take one-part cutting-edge motivational science, add in a strong dash of design psychology, a high level of insight &amp;amp; innovative design...and round it off with 80 strongly-skilled and passionate professionals. And you have Mad*Pow, a market-leading design company that has worked with the top names in healthcare - including CVS Health, Harvard Pilgrim and even the CDC. This show episode was so chock full of great information, that it became the first ever 2-part interview series I have done! In this episode. Dr. Steve Ambrose, Amy Cueva, and Amy Bucher discuss the following: \ud83d\udd36&amp;nbsp;How 'motivational science' and 'design psychology' are changing the world of patient experience and engagement. \ud83d\udd36&amp;nbsp;Blending creative processes with scientific methods to deliver unique solutions \ud83d\udd36&amp;nbsp;The framing strategy of today's healthcare companies to deflect 'pricing' \ud83d\udd36&amp;nbsp;Why persuasion is highly overrated in behavior change \ud83d\udd36&amp;nbsp;Collaboration as the 'new' innovation \ud83d\udd36&amp;nbsp;Engagement differences - pharma, payers, and providers And so much more! ","author_name":"RED HOT HEALTHCARE","author_url":"https:\/\/redhothealthcare.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6662490\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6662490"}