{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E171: Breaking Through Sales Barriers With Ian Altman","description":"Ian Altman a two-time bestselling author and weekly columnist for Inc. and Forbes. His book, Same Side Selling attracted a lot of attention from leaders in the space including Seth Godin who referred to the book as \u201cone of two intriguing books you should read on B2B consultative selling.\u201d His popular weekly podcast, Grow My Revenue Business Cast is available on iTunes or wherever you get your favorite podcast   Quotes To Remember: \u201c95% of people don\u2019t like to be sold to and the other 5% don\u2019t like to be sold to either.\u201d \u201cYou can follow a structure that will help you focus on the right thing.\u201d \u201cIf the best answer in a selling situation is YES, the worst answer you can get is actually MAYBE.\u201d \u201cNO might just mean \u2018No, not today.\u2019\u201d   What You\u2019ll Learn: Getting New Prospects While Still Nurturing Existing Customers Narrowing Your Focus in the Marketplace Recommendations on Getting That First Client Preparing For a Conversation with a Prospect   Key Links From The Show: Ian\u2019s Site   Recommended Books: Content Marketing Secrets by Marc Guberti Exactly What to Say by Phil M. Jones Never Lose a Customer Again by Joey Coleman Attention Pays by Neen James   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1\/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here. ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"