{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Ep 11: SEO, SEM, And Other Commonly Confused Terms","description":"As a digital marketing agency, we meet with people all the time who tell us they need SEO for their business. When we actually sit down to talk about their goals, though, we find out that they\u2019re using SEO as a catch-all term for anything from paying for clicks on Google to banner ads to social media marketing. That\u2019s not actually what SEO means, though. In this podcast, we\u2019re setting out to clear up some of that confusion - let\u2019s talk about search engine optimization, digital marketing, and what all those techy acronyms actually mean. ","author_name":"The Kurt &amp; Kenny Podcast","author_url":"https:\/\/neonbrand.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6549875\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/20766275"}