{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 43 Getting the Most from the New Year","description":"Today we look back over the last few years of the show and select some of the best tools, techniques, strategies and tactics for getting more out of your business, professional and personal life in the areas of profit, marketing, fitness, health, communications and negotiating skills, goal setting, systems, and more.  Some principles and techniques apply across business and life. &amp;nbsp;Since it\u2019s New Year\u2019s Eve let\u2019s start with goal setting and systems. Goals vs. Resolutions and Goals vs. Systems Goals and Goal Setting: Better Ways of Creating goals \u2013 Common: I want X result Better: I want X result by Y date Better Yet: I will do the following to achieve X (Measurable result) by Y Date Superior: What systems and actions can I create\/do to achieve X [measurable goal or more\/better] by Y [specific time frame OR SOONER] Systems vs. Goals Frameworks for organizing\/optimizing Information You Use Meta Level Principles \u2013 These are built upon natural laws. &amp;nbsp;They are the most important drivers of your thinking and behaviors and remain true in most cases, and across time and experience. &amp;nbsp;You may get better at understanding and articulating them but they rarely change. Example: &amp;nbsp;Building discipline and the idea that discipline is the source of freedom is a meta principle that makes business and life better. Another example would be optimism. &amp;nbsp;Hiring for optimism and developing it in yourself are both scientifically proven to be beneficial and Strategies \u2013 These are high level thinking and can be applied consistently for better results. &amp;nbsp;However, they strategies you use may work better I some circumstances than others Example: Do more of what works and try to eliminate what has been repeatedly proven to fail. &amp;nbsp;In business this assumes for example that you\u2019re watching data and that you notice who your best customers really are and what problems they have that you can solve. &amp;nbsp;The you stop spending on advertising and marketing to others who consistently fail to buy. Example: Using software and automation in your business systems is strategic. &amp;nbsp;Choosing which systems to automate is a strategy. &amp;nbsp;The particular software you use is a tactic and how you use it is also tactical. &amp;nbsp;So that brings us to\u2026 Tactics \u2013 These are the hacks, tricks, and individual tools that can be guided by meta principles and strategies. They need to be monitored and evaluated constantly. &amp;nbsp;They often need to be varied to respond to changes in the environment\/workplace\/market Meta Level Secrets: Frameworks \u2013 For stories, ads, marketing, blogs, etc. Algorithms- Yeah or Hell No\u201d Derek Sievers Resources: Extreme Ownership by Jocko Wilink http:\/\/amzn.to\/2lE30oP The Language of Parenting by Dave Frees http:\/\/amzn.to\/2iJQZeg &amp;nbsp; Silent Power by Stuart Wilde http:\/\/amzn.to\/2zM9WTL &amp;nbsp; ","author_name":"In Top Form Podcast","author_url":"http:\/\/www.intopform.tv","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6291350\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/19266967"}