{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#13: Underestimating what it takes to succeed","description":"You get demotivated when your expectations don\u2019t match reality get excited do some work for a day, or two, or a week You don\u2019t see immediate results so you \u2018rethink\u2019 & \u2018plan\u2019 You say \u201cIt\u2019s not quantity it\u2019s quality\u201d So you slow down B\/c you slowed down, you\u2019re contacting less = only makes it worse You plan more, look at others online Wonder why you\u2019re not getting results & get demotivated You blame the guru\/person who told you to do the work You search for another method & get back to planning   Story: Moved into high rise & filming didn\u2019t work Backlit & paid 10k for new equipment   Why do we underestimate? Never done it before - don\u2019t know what to expect You see the end result but can\u2019t see the work - you haven\u2019t done it Experience = see into the future b\/c you know the past   Story: Built the online business & underestimated how much I need to do to make sales They said \u201c10k people on your email list and you can do a million dollar launch\u201d NOPE I thought \u201ccreate ad, send emails, sell product\u201d\u2026didn\u2019t work   Build your endurance muscle I had no choice but to keep going b\/c I didn\u2019t have a job I\u2019ve become numb to failure\u2026 Restaurants helped me - GMs said no\u2026lost restaurant gigs\u2026lost corporate gigs Other failures - prospecting, product launch fails, etc   Just because something didn\u2019t work doesn\u2019t mean it doesn\u2019t work You have to get it to work for you   Doing the right things vs doing those things right are two different things I was emailing (doing the right thing) but I wasn\u2019t doing it right (saying the right things in the emails) Are you doing the right things or not doing it right?   If you\u2019re feeling demotivated, keep pushing Steve Jobs \u201cPeople say you have to have a lot of passion for what you\u2019re doing and it\u2019s totally true. And the reason is because it\u2019s so hard that if you don\u2019t, any rational person would give up\u201d Nothing wrong with you if you give up Pushing when it\u2019s hard isn\u2019t \u2018normal\u2019\u2026don\u2019t be normal Arnold Schwarzenegger - build muscle at the moment you want to give up ","author_name":"Benji Bruce Podcast","author_url":"http:\/\/benjibruce.libsyn.com\/website","html":"