{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Peverel Manners - Belvoir Fruit Farms","description":"The recipe for their famous elderflower cordial hasn't changed in 30 years. Plenty of other things have. Late last year I went to meet Peverel Manners, son of co-founders Lord John and Lady Mary and the man at the helm of one of the most respected drinks brands in the country, Belvoir Fruit Farms.&amp;nbsp; Presiding over a fast-fail product launch culture, a brand new factory and a drive towards export-led growth against a backdrop of impending sugar taxes, ever evolving consumer tastes and cheaper competition, Peverel has plenty to keep him occupied.&amp;nbsp; ","author_name":"This Rural Life","author_url":"http:\/\/www.thisrurallife.co.uk","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6223425\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6223425"}