{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"E87: Creating Content For The Buyer\u2019s Journey With Kyle Gray","description":"Kyle Gray has helped dozens of startups and small businesses succeed in content marketing. He writes content that educates entrepreneurs on how to grow their businesses with content marketing, manage remote teams, and scale up their businesses. Kyle got his start as the content manager for WP Curve. He helped the startup grow to nearly 1 million in annual recurring revenue.   Quotes To Remember: \u201cPeople aren\u2019t aware that you exist and they need to know that you exist.\u201d \u201cYou can\u2019t just create one piece of content that\u2019s going to do all of the jobs.\u201d \u201cWe got to understand the different goals at the different stages and be able to create content that is appropriate for all of those goals.\u201d \u201cThere is a kind of journey on figuring out who the best customer is.\u201d \u201cStorytelling impacts every level of your life.\u201d   What You\u2019ll Learn: What are the stages associated with the buyer\u2019s journey Creating content based on every stage of the buyer\u2019s journey How to use storytelling in creating content How to attract potential customers into the buyer\u2019s journey   Key Links From The Show: Kyle\u2019s Site AdEspresso Advance Your Reach Self Publishing School WP Curve   Recommended Books: The Story Engine by Kyle Gray The Obstacle Is the Way by Ryan Holiday Scientific Advertising by Claude C. Hopkins Progression by Sebastian Marshall   Support Breakthrough Success On Patreon Please consider supporting Breakthrough Success on Patreon. I publish five episodes per week which I carefully prepare for, and I choose to not run ads in my podcast to enhance the listener experience. I offer my patrons various perks, and even a donation as small as $1\/mo would make a big difference for growing and maintaining Breakthrough Success. You can support Breakthrough Success by going here. ","author_name":"Breakthrough Success","author_url":"http:\/\/marcguberti.com\/podcast","html":"