{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 38: Totally Dominate Your Market: Practical Strategies and Tactics From Amazon","description":"Join Our Hosts Somnath Sikdar And David M Frees as they discuss how to Totally Dominate Your Market: Practical Strategies and Tactics From Amazon. But First, a words from this week\u2019s sponsor: This show is sponsored by Business Black Ops and Profit Systems and Solutions \u2013 If you\u2019re an established business or professional practice owner and you\u2019ve outgrown your CRM (customer relations management software) or you\u2019ve been cobbling together a host of different tools, software and services, and you\u2019re finally ready to take things to the next level: &amp;nbsp;to integrate your selling marketing and customer patient and client follow up? &amp;nbsp;Then these two companies Not All of Amazon\u2019s strategies and tactics are appropriate for small businesses and professional practices. Few of us are well enough capitalized to engage in a decades long process of experimentations and building the infrastructure to be massive and transformational to society. We need to make money, support ourselves and our families, and to make a dent in the world in our own way. BUT, Amazon is constantly testing and refining the sales and marketing process and in so doing has revealed and verified a number of force multipliers that Can transform a business or practice and can catapult you safely to market domination. So let\u2019s look at a few. Oh and if you want more on force multipliers, text the words \u201cFORCE\u201d to 72000 and you\u2019ll get a great report that should be helpful. &amp;nbsp; Strategies: &amp;nbsp; Know your market Market segmentation Systems Automation &amp;nbsp; Tactics That Align With Strategic Objectives: Initial sale \u201csell\u201d the device that creates the demand remove barriers to sales up sell\/ cross sell\/ down sell shopping cart reviews as a tool of sales subscription: &amp;nbsp;  amazon prime   Individual items  &amp;nbsp;   ","author_name":"In Top Form Podcast","author_url":"http:\/\/www.intopform.tv","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6165705\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/87A93A\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/18705533"}