{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"# 43 The Challenges of Marketing a Product in a New Category w\/ Patrick Rogers","description":"There are huge rewards if you can identify a problem in the market and solve it with a new category of technology. Studies have shown that companies who are successful in pioneering these categories end up owning the majority of the market cap associated with that category. But if you enter an established category, you\u2019re fighting for your share and doing your best to show that your features are better than the next company\u2019s. In this episode we interview Patrick Rogers, VP Marketing and Product Management at Cohesity, about creating a new category, why you don\u2019t have as many barriers to entry, and even why it\u2019s just simply fun to do. ","author_name":"Marketing Milestones Podcast: Real Stories from Rising Stars in B2B Marketing","author_url":"http:\/\/www.marketingmilestones.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6085222\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6085222"}