{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#40: Why the SDR Function Deserves Your Full Attention w\/ Adam New-Waterson","description":"Technology is exploding around us. There are thousands upon thousands of technologies to choose from. Adam New-Waterson, Vice President of Demand Generation at RevJet, is well-versed in new technology. He\u2019s learned to assess the needs of his business and seek out a technology that solves it. He\u2019s got the process down to a science. In this episode, Adam shares how he chooses technology before moving on to discuss the critical role of SDRs\u2014and why overlooking it is a major mistake. ","author_name":"Marketing Milestones Podcast: Real Stories from Rising Stars in B2B Marketing","author_url":"http:\/\/www.marketingmilestones.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/6007818\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/6007818"}