{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#273: Lessons from Steve Jobs, Leonardo da Vinci, and Ben Franklin","description":"Walter Isaacson (@WalterIsaacson) is a professor at Tulane University, and the president and CEO of The Aspen Institute, a nonpartisan educational and policy studies institute based in Washington, DC. He has been the chairman and CEO of CNN and the editor of TIME magazine. He is the author of many biographies I have recommended, including The Innovators, Steve Jobs, Einstein: His Life and Universe, Benjamin Franklin: An American Life, Kissinger: A Biography, and his most recent, Leonardo da Vinci. In this episode, you learn life lessons and tactics from Steve Jobs, Ben Franklin, Leonardo da Vinci, and more. Walter ties it all together beautifully. We had a lot of fun in this conversation, and I hope you enjoy it as much as I did! This podcast is brought to you by 99Designs, the world\u2019s largest marketplace of graphic designers. I have used them for years to create some amazing designs. When your business needs a logo, website design, business card, or anything you can imagine, check out 99Designs. I used them to rapid prototype the cover for The Tao of Seneca, and I\u2019ve also had them help with display advertising and illustrations. If you want a more personalized approach, I recommend their 1-on-1 service. You get original designs from designers around the world. The best part? You provide your feedback, and then you end up with a product that you\u2019re happy with or your money back. Click this link and get a free $99 upgrade.Give it a test run\u2026 This podcast is also brought to you by Shopify. With the help of Shopify, many readers of my blog \u2014 first-time business owners \u2014 have ended up making millions of dollars each with their side gigs. Back in 2009, I helped create Shopify\u2019s Build a Business, which is now the world\u2019s largest entrepreneurship competition. The goal of this competition is to entice would-be entrepreneurs to get off the couch and make things happen, and all you have to do to qualify is open a store on Shopify and start selling. Top sellers in each category then have the exclusive opportunity to learn from mentors and experts like Tony Robbins, Daymond John, Seth Godin, Sir Richard Branson, and me a location like Oheka (aka Gatsby\u2019s) Castle or Necker Island. Listeners to this show can go to shopify.com\/tim to sign up for a free, 30-day trialand get access to video courses that will help you get started. Check it out at shopify.com\/tim today! ","author_name":"The Tim Ferriss Show ","author_url":"http:\/\/www.fourhourworkweek.com","html":"