{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 60: Whitney's Pink I Buy Houses Signs and 19 Houses in TN","description":"The guest I have on today isn\u2019t just a real estate investor. She likes to call herself a real estate matchmaker. Whitney Nicely is making deals in Tennessee that are out of this world. She\u2019s got confidence, enthusiasm, and enough Southern charm to make her real estate investment strategy really shine. She even uses pink \u2018I Buy Houses\u2019 signs to attract buyers! But that\u2019s not the only thing she\u2019s got going on. On today\u2019s episode of Real Estate Profit Masters, Whitney Nicely breaks down her leasing option investment strategy and shares her tricks for getting to the top of this business in just three years. Whitney calls herself a matchmaker because she looks at her leasing options like a marriage. Her real estate investment strategy succeeds because she really builds relationships with the people she works with. She knows that a leasing contract means working together for 3, 5, even 10 years, and the kinder and more honest you are with your clients the more likely they are to continue working with you. These relationships also pay off when you want to renegotiate. Whitney\u2019s trick for making the most for her money is renegotiating with the sellers. She shares the technique she uses with sellers to get her in, out, and done, which gives her more time to really focus on her properties and tenants. A big thing Whitney and I discuss in today\u2019s episode is control in our business. Right now, Whitney is a one-woman show and she\u2019s really killing it. But being able to let go or walk away from pet projects or menial tasks is a huge part of being an entrepreneur. Part of your real estate investment strategy should be taking yourself out of the equation. You want to free up your time to focus on the things that really matter, and it\u2019s even better if you can work remotely! Whitney has properties throughout Tennessee and Georgia, and she\u2019s looking into Florida now, so tune in and hear how \u2013 in the words of Ron LeGrand \u2013 you can do less and make more! MINUTE MARKERS 3:31 - Meet Whitney Nicely! 4:56 - How did Whitney get involved with real estate? 7:22 - Who\u2019s Whitney\u2019s biggest influence? 9:25 - What was her breaking point? 11:30 - Whitney works locally AND virtually 12:30 - Whitney breaks down her lease option investment strategy 14:19 - Does your investment strategy involve crack houses? 15:45 - What is a \u201cgood enough deal\u201d for Whitney? 16:40 - Why you need to start renegotiating with your sellers 20:17 - Whitney drops a hard learned lesson 23:52 - How does Whitney screen her tenants? 24:40 - How many applications does she process? 25:38 - Whitney breaks down her sandwich lease options 30:39 - How can you get a stronger conversion on your lease options? 32:12 - Who makes the payments in this strategy? 33:05 - Whitney is a one-woman show 34:17 - Do you want ownership or control of this business? 42:18 - The biggest challenge Whitney\u2019s faced 43:48 - Never take things personally in this business 45:20 - What would Whitney change? 46:47 - Whitney drops another big lesson 48:41 - What\u2019s the most important part of Whitney\u2019s real estate deals? 50:28 - Whitney\u2019s tips for dealing with leasing risks 53:27 - Whitney\u2019s favorite motivational quote 55:18 - Whitney\u2019s favorite book 57:20 - Whitney\u2019s Facebook addiction pays off with leads 58:50 - Use dirty pictures and shock marketing on Facebook to boost your brand 1:00:12 - Does Whitney get 8 hours of sleep? 1:00:34 - Whitney\u2019s morning routine 1:02:40 - Who did Whitney hire as a mentor? 1:03:50 - Advice for letting go of control in this business 1:10:54 - What is Whitney most grateful for? 1:13:10 - Why does she do what does? 1:18:50 - Get in touch with Whitney at whitneynicely.com QUOTES I\u2019m more like a real estate matchmaker than anything else, which I think is what a broker is supposed to be. - Whitney I live in the comfortable in the uncomfortable situation. - Whitney Links and Resources:  Whitney\u2019s Facebook Screen the Tenant Goyard The Less I Do, The More I Make by Ron LeGrand E-Myth Revisited by Michael Gerber Miracle in the Mountains by Harnett Thomas Kane Jack Bosch Ron LeGrand Joe McCall John Iannotti Eben Pagan Russell Brunson Martha Berry Ask Cory A Question Want to get in touch with Cory and ask him your most burning Real Estate Investing question?  We\u2019ve made it super easy for you.  Just head over to our Ask Cory A Question page and start recording.  Cory will play your question live on an upcoming show and answer it personally. Did You Get Your FREE Investing Guide? TEXT the word PROFIT (38470) to immediately sent Your FREE Investing Quick Start Guide! JOIN The Elite Real Estate Investor\u2019s Board of Directors http:\/\/JoinMyMastermind.com Who Do You Want To Hear From? Name some folks I should get on the show! Hit me up:support@realestateinvestingprofits.com and I\u2019ll do my best to get them on. Connect Here Please check out our website, realestateinvestingprofits.com for the \u201cDown and Dirty\u201d Ultimate Real Estate Investing Quick Start Guide download.   And don\u2019t forget to get involved with the REIP coaching program at coryscoaching.com or realestateinvestingprofits.com\/coachingapplication or click on the \u201cCoaching\u201d tab on our website! ","author_name":"Real Estate Investing Profit Masters by Cory Boatright","author_url":"http:\/\/www.RealestateInvestingProfits.com","html":"