{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Episode 60: Badass Your Brand, with Pia Silva","description":"Entrepreneur, speaker, and writer Pia Silva is a partner and brand strategist at Worstofall Design where they build "Badass Brands without the BS" for 1-3 person service businesses in 1-3 day intensives. She is a Forbes contributor and has spoken at a host of entrepreneurial organizations including Goldman Sach's 10,000 Small Businesses, Million Dollar Women\u2019s Summit, Squarespace, and We Work. Her company was named top "10 Design Firms Lead By Young People That Are Changing the Way We Look at the World" by Complex. Her book \u201cBadass Your Brand: Impatient Entrepreneur\u2019s Guide to Turning Expertise into Profit\u201d launched March 16th, 2017.   \u201cThe one mistake everyone is making is they're not sticking forcefully to their focus and their message.\u201d - Pia Silva What you\u2019ll learn about in this episode: How Worstofall Design helps their clients build badass brands in three days or less Leveraging profitability by getting very few clients at a high price point Brandshrink (strategy session) and Brandup (execution): how Worstofall Design\u2019s two services work \u201cBadass Your Brand\u201d: why Pia wrote the book Why you must stick forcefully to your message Choosing which marketing efforts to utilize based on their ROI Why clients need to buy all in on their agency\u2019s expertise Managing the psychology of the client Ways to contact Pia: Website: worstofalldesign.com Book: www.badassyourbrand.com Twitter: @PiaLovesYourBiz Instagram: www.instagram.com\/pialovesyourbiz ","author_name":"Focus Is Your Friend: How to double down on marketing that matters","author_url":"http:\/\/focusisyourfriend.libsyn.com\/podcast","html":"