{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"7CEO 056: Beginning With The End In Mind With Oliver Billson","description":"[smart_track_player url=\u201dhttp:\/\/traffic.libsyn.com\/7figureceo\/7CEO_056__Beginning_With_The_End_In_Mind_With_Oliver_Billson.mp3\u2033 title=\u201d7CEO 056: Beginning With The End In Mind With Oliver Billson\u201d artist=\u201dCasey Graham\u201d social=\u201dtrue\u201d social_twitter=\u201dtrue\u201d social_facebook=\u201dtrue\u201d social_gplus=\u201dtrue\u201d ] Today we\u2019re joined by Oliver Billson \u2013 a brilliant leader who shares about starting & running multiple 7+ figure businesses. Oli started his entrepreneur journey at 15 years old building & selling custom computers to friends and eventually exporting them outside the United Kingdom. His next business came out of his passion for cars and he eventually dedicated time to learn marketing so he could take control of growing his businesses. That led to teaching people how to market & grow their business using the systems they created to scale their company. He currently spends his time building their full-service marketing agency in the UK that serves businesses worldwide. They broke the 7-figure mark (via monthly run rate) within four months of starting. LINKS OliverBillson.com: Check out the Blog & schedule a call Scaling Up & Mastering the Rockefeller Habits by Verne Harnish Traction & Rocket Fuel by Gino Wickman Beyond Entrepreneurship by Jim Collins The Ultimate Sales Letter by Dan Kennedy Email your top take-aways and learnings to Casey@CaseyGraham.com TOP TAKE-AWAYS TEAM ALIGNMENT One of the most important tasks you need to own in your organization is to strategically align your team with the bigger picture of where you\u2019re going. That means you need a vision or north star for where you\u2019re heading and a mission your team can get behind. Your team will have great success when you\u2019re all clear on where you\u2019re going and what you\u2019re working to accomplish. When you have this, you\u2019re able to create a meeting rhythm to practically stay the course & remain aligned, reducing ambiguity. 7-FIGURE CEO SKILLS NEEDED If you\u2019re not working to grow your leadership skills as quickly as your business, there will be a problem. The skills that got you to 6-figures are not the same skills you need to get you to 7-figures in your business. You have to develop new skills that will help you lead with control without being controlling. The links section recommends several books that will help you develop the skills needed to lead your business to the next level. BEGIN WITH THE END IN MIND Knowing the end goal for your business is important, but it\u2019s also key when you think about how you want new leads to interact with you. Before you create a new marketing campaign, it\u2019s important to start with what you ultimately want them to do \u2013 book a sales call, sign a contract, visit your business, etc. Once you know that, you can then decide what it is you need from them when they first make contact with you. One of the most successful ways Oliver\u2019s team makes this happen for them & their clients is using Facebook Lead Ads. Most people are using Facebook daily and you can get your message in front of them easily and cheaply, gather their information, drive them to relevant content & get them to take the next step with your business. FUNNEL DESIGN FORMULA FOR MAXIMUM RESULTS FINISH: What\u2019s the end? What do you want people to do? START: Where do people start? How are you first interacting with them? MILESTONES: What milestones do they go through to get to the end? CONTINGENCY: How do we get people back to the milestones so we can keep them moving forward? IMPLEMENTATION IS THE BRIDGE Implementation is the bridge that takes you from feeling stuck in your business to getting the results you want. You must be able to implement what you\u2019re learning to break through to the next level. Email your top take-aways and learnings to Casey@CaseyGraham.com ","author_name":"The 7-Figure CEO Podcast","author_url":"http:\/\/caseygraham.com","html":"