{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#40: Science, LeBron James, and Long Sales Cycles (Will Ahmed, WHOOP)","description":"Will Ahmed is the CEO and co-founder of WHOOP, a fitness tech startup working with high-performance athletes. Their users include LeBron James, Michael Phelps, pro teams like the Boston Red Sox, and thanks to a deal with the NFL Players' Association, every pro football player across the nation. Visit whoop.com to learn more, or follow Will twitter.com\/wahmmys Subscribe to the NextView blog for future episodes and more resources for seed-stage startups: nextviewvc.com\/blog Thanks for listening! &amp;nbsp; ","author_name":"Traction: How Startups Start | NextView Ventures","author_url":"http:\/\/nextview.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5317494\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/5317494"}