{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"The Secret Art to Blogging with Mike Allton","description":"Mike Allton, Content Marketing Practitioner and CMO at SiteSell, joins the Bryan Kramer Show for real talk on launching a blog that is compelling, relevant, and actually read by people. &amp;nbsp; In This Episode  How knowing your target audience's pain points leads to great blogging material Why starting a successful blog means doing research long before creating a site How the right combination of evergreen and newsjacking content leads to more traffic and conversions Why being productive in social means turning off notifications  &amp;nbsp; Resources &amp;nbsp;  Mike Allton on Twitter: @mike_allton The Social Media Hat SiteSell  The Unofficial Book On HootSuite: The #1 Tool for Social Media Management KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age  &amp;nbsp; &amp;nbsp; Visit BryanKramer.com to hear more Human Conversation. ","author_name":"The Bryan Kramer Show","author_url":"http:\/\/bryankramer.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5107209\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/14277509"}