{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"RD24: The Launch of the British Podcast Awards, Podcasting Challenges in China and Helping Your Podcast Stand Out","description":"Welcome to episode 24 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio This week I look at the launch of the British Podcast Awards, some of the challenges faced by podcasters in China and three 3 hidden lessons of top podcasts that could help your own podcast stand out. &amp;nbsp; Websites and articles mentioned in the show: British Podcast Awards launched -  https:\/\/www.britishpodcastawards.com\/blog\/2017\/2\/5\/british-podcast-awards-launch Why does Podcasting in China seem to only have a limited appeal? -  http:\/\/en.yibada.com\/articles\/190209\/20170130\/podcasting-china-why-limited-appeal-podcast-economy.htm This Un-American Life: China\u2019s Struggling Podcast Industry. What\u2019s keeping Western-style podcasts from carving out a mobile entertainment niche in China? \u2013[  http:\/\/www.sixthtone.com\/news\/un-american-life-china\u2019s-struggling-podcast-industry Spreaker updates download counting methodology to meet IAB guidelines -  http:\/\/podcasternews.com\/2017\/01\/31\/spreaker-updated-how-it-counts-downloads\/?utm_campaign=Revue%20newsletter&amp;amp;utm_medium=Newsletter&amp;amp;utm_source=revue Spreaker Listener Analytics document -  http:\/\/help.spreaker.com\/kb\/stats-and-analytics\/listener-analytics-introduction PodcastOne and Edison Research project looks at how effective brand advertising is in pod casts -  http:\/\/rainnews.com\/podcastoneedison-study-reveals-effectiveness-of-brand-advertising-in-podcasts\/  http:\/\/www.prnewswire.com\/news-releases\/podcastone-chairman-norman-pattiz-announces-results-of-networks-brand-lift-studies-conducted-by-edison-research-300405404.html Mark Ramsey discusses radio\u2019s lost podcasting opportunity -  http:\/\/www.markramseymedia.com\/2017\/02\/radios-lost-podcasting-opportunity\/ Jay Acunzo, for the Content Marketing Institute, 3 Hidden Lessons Behind Top Podcasts to Help Yours Stand Out -  http:\/\/contentmarketinginstitute.com\/2017\/01\/lessons-top-podcasts\/ &amp;nbsp; The show-notes for this episode are at http:\/\/www.richarddally.com\/24 &amp;nbsp; Contact me: http:\/\/www.richarddally.com Twitter: @richarddally ","author_name":"The Richard Dally Podcast","author_url":"http:\/\/www.richarddally.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5081762\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/5081762"}