{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"RD23: Why Podcast Advertising Works, Dan Schawbel interviews Alex Blumberg and more predictions for 2017","description":"Welcome to episode 23 of the Richard Dally podcast where I bring you a UK perspective on the latest news and developments from the world of podcasting and Internet Radio This week I look at why adverts in podcasts are so effective, I summarise an interview with Gimlet Media Founder, Alex Blumberg, consider how easier availability of streaming might help podcasting and look at more predictions for how podcasting will develop in 2017. &amp;nbsp; Websites and articles mentioned in the show: http:\/\/rainnews.com\/insights-on-why-podcast-advertising-works\/  http:\/\/blog.omnystudio.com\/post\/156113825967\/cash-for-comment-why-do-host-read-podcast-ads  https:\/\/www.podcastmotor.com\/easy-streaming-opens-doors-to-strong-podcast-growth http:\/\/www.adnews.com.au\/opinion\/podcast-predictions-for-2017  http:\/\/www.forbes.com\/sites\/danschawbel\/2017\/01\/24\/alex-blumberg-lessons-from-his-transition-from-traditional-to-new-media &amp;nbsp; The show-notes for this episode are at http:\/\/www.richarddally.com\/23 &amp;nbsp; Contact me: http:\/\/www.richarddally.com Twitter: @richarddally ","author_name":"The Richard Dally Podcast","author_url":"http:\/\/www.richarddally.com","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/5060209\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/5060209"}