{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Finding the Right Audience for Your Campaign with Johannes Ariens","description":"Show Notes: IntrepidEntrepreneur.net\/The-Right-Audience-Johannes-Ariens How much have you accomplished this year? Maybe 2016 has been a big year for you and your company-I know it has been full of surprises for me.   My guest on this episode is Johannes Ariens, and he\u2019s here for the second time this year to talk about the second project he\u2019s successfully launched in 2016. Johannes is sharing how his new project LOGE met its Kickstarter goal in the first week, and what this means for how they\u2019re moving forward. We\u2019re talking about setting stretch goals and how to work towards them progressively. Johannes is also discussing how he\u2019s using multiple channels to drive people to their campaign, and what these channels all bring to the perception of your brand. We\u2019re digging into communicating with the right people, not the most people, and giving those people an authentic, inside look at your work. I hope you enjoy this episode \u2013 It\u2019s part training, part inspiration and 100% entertaining! Bravery and Business Quote \u201cIf you push, something\u2019s got to happen. No matter what, you\u2019re going to learn from that.\u201d Johannes Ariens (click to tweet) The Cliff Notes Think about entry-level consumers. How can you make your business or community more accessible to people who might be interested, but inexperienced? Don\u2019t be afraid of being uncomfortable. If you\u2019re comfortable, you\u2019re probably not challenging yourself enough. Push really hard. Either way, something is going to happen and you\u2019re going to learn from the experience. Acknowledge what you\u2019re bad at. Work on improving those skills and know how to delegate and take advice from experienced experts. Active and engaged followers are much more valuable than many, uninvolved followers. Quality means more than quantity. You don\u2019t need a global audience to be effective, you just need to be dialed in to who your audience is and how to connect with them. Figure out what people perceive your intent to be. Know what clients think that you support and work to bring that perception in line with your vision. Know your numbers. How many people do you need to invest in your project? How many purchases? Views? What, specifically, do you need to succeed? Set different kinds of goals. Have immediate goals and then set stretch goals to aim for next. Know where you\u2019re heading now and where you\u2019re heading next. Make time to talk to people beyond social media. Don\u2019t just share what you\u2019re doing online, but talk to people that you know and network in person. \u201cIf it\u2019s uncomfortable, then you\u2019re probably doing the right thing\u201d Johannes Ariens (click to tweet)   Resources Twitter: @JohannesAriens Kickstarter for LOGE Camp LOGE Radify   Show Notes: IntrepidEntrepreneur.net\/The-Right-Audience-Johannes-Ariens\/ ","author_name":"The Intrepid Entrepreneur","author_url":"http:\/\/www.livinguber.com","html":"