{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"097 - The Power of Email Marketing with Sean Shoffstall","description":"In this episode, I sit down with the VP of Mapp Digital, Sean Shoffstall, to talk about: Sean's role at Mapp Digital and the makeup of his team [5:20] Why they perform consumer surveys [8:15] Why the 18-35 group still prefers email [18:09] How retailers have used their engagement platform to drive results [19:23] The big mistakes companies are making [27:37] Who out there is doing this well? [35:30] What you can apply to your own business [40:08] Notable Quotes: "MAPP Digital is probably the largest digital marketing company you've never heard of." - Sean Shoffstall "We've been doing this marketing thing for a really long time." - Sean Shoffstall Guest: Sean Shoffstall is a well-known and successful digital marketing entrepreneur, technology innovator and marketing strategist. Over his 20-year career, he has worked with top global brands providing leadership, strategy and execution in both B2C and B2B settings. Company: Mapp Digital is one of the largest independent digital marketing technology companies in the world. Built by marketers for marketers, Mapp provides a comprehensive family of software and customer-centric services including a sophisticated data management platform; tools that optimise email, mobile, app, social and web marketing; and campaign management and strategy consulting. Connect: Sean Soffstall  https:\/\/www.linkedin.com\/in\/shoffstall   Mapp Digital https:\/\/www.linkedin.com\/company\/mapp-digital www.mapp.com ","author_name":"IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email","author_url":"http:\/\/imanetwork.org\/webinar","html":"