{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Launching to Success with Michael Stelzner","description":"Mike Stelzner, Founder and CEO of Social Media Examiner, joins the Bryan Kramer Show for real talk on navigating a successful product launch through community, outreach, and content. &amp;nbsp; In This Episode  Why talking it out means finding people that will share the unvarnished truth How assumption testing leads to launch refinement Why a successful launch from scratch means a solid content strategy How a well curated quote leads to a reader that is ready to receive your message  &amp;nbsp; Resources  Mike Stelzner on Twitter: @Mike_Stelzner Social Media Examiner Social Media Marketing World Conference EntreLeadership Podcast How I Built This Podcast  &amp;nbsp; Visit BryanKramer.com to hear more Human Conversation. ","author_name":"The Bryan Kramer Show","author_url":"http:\/\/bryankramer.libsyn.com\/podcast","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4834158\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/13347924"}