{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"092 - IMPACT16 Content Across Platforms All","description":"Notable Sections: Why cross-channel Content Marketing is important for the future of content marketing [3:02] How to &quot;make it rain&quot; content [4:04] How to better reach your audience [5:30] Why you need to dedicate &quot;inventory&quot; to storytelling [13:40] Why the &quot;place to be&quot; is video [16:35] Why marketing is difficult [26:45] Beginning of Q&amp;amp;A [35:00] Notable Quotes: &quot;Don't Stop Learning, Always Be Testing&quot; &quot;You have to market through people, not platforms.&quot; ","author_name":"IMA Leader Audio Podcast | Leadership, Marketing, Content Marketing, Big Data, Social Media, Email","author_url":"http:\/\/imanetwork.org\/webinar","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4747950\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/content\/13056665"}