{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"How to create B2B marketing campaign ideas that sell with Lauren Greatorex","description":"This talk was originally delivered Lauren Greatorex from Man Bites Dog during September 2016\u2019s brightonSEO Conference.     A self-identified geek, Lauren brings her thirst for knowledge and nose for a story to the Man Bites Dog pack, leading on content marketing. She specialises in creating and delivering global integrated marketing campaigns for big B2B brands (earning her the \u2013 frankly awful \u2013 nickname \u2018Contentorex\u2019).   In a world of \u2018me too\u2019 sales messages, B2B brands can only win the attention \u2013 and ultimately the business \u2013 of senior decision makers through the quality of their thinking. But let\u2019s be honest, did your last campaign or marketing programme showcase your expertise at its best? If not, don\u2019t panic - this session will equip you with a process and framework proven to produce compelling ideas that deliver real ROI every time. ","author_name":"brightonSEO's podcast","author_url":"http:\/\/brightonseo.libsyn.com\/podcast","html":"