{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"080: Scott McKain - How to Create Distinction When &quot;Great&quot; Isn't Good Enough to Grow Your Business","description":"Scott McKain is a keynote speaker, author of several books including Create Distinction, and the Founder &amp;amp; CEO of Distinction Institute. Scott discusses with Dr. Norton on how you can serve your clients in a distinct way, which keeps them coming back for more. How do you differentiate yourself in a very saturated market? Why should you make an effort to stand out? Listen to Scott's fantastic interview for key lessons, examples, and answers to these questions. &amp;nbsp; Key Takeaways: [2:45] Who is Scott McKain? [5:20] What are the three destroyers of differentiation? [8:45] Familiarity breeds complacency. [11:00] We unintentionally put our business on a downward spiral when trying to compete with others. [12:35] Consider finding a younger mentor than you. The world is changing rapidly. [13:15] We have to treat acquisition with the same intensity as retention. [17:25] You got to where you are today by taking a risk. [19:00] What are the four cornerstones of distinction? [24:45] If you're creative in one section of your business, the marketplace will assume you're an innovative organization. [26:00] What happens if you're not creative? [32:30] What does it feel like to do business with you? [35:25] Scott does a quick recap of the four cornerstones of distinction. [39:15] How can you create passion through being different? [44:20] Mindfluence challenge of the week. &amp;nbsp; Mentioned in This Episode: www.scottmckain.com www.distinctioninstitute.com Create Distinction by Scott McKain  Project Distinct Podcast www.mindfluencerevolution.com The Mindfluence YOUniverse Free Webinar by Mindfluence Revolution Email Mindfluence: team@mindfluencerevolution.com Schedule a free call: www.meetme.so\/mindfluencerevolution Email Dr. Norton: drnorton@mindfluencerevolution.com ","author_name":"The Mindfluence Revolution","author_url":"http:\/\/www.mindfluencerevolution.com\/","html":"<iframe title=\"Libsyn Player\" style=\"border: none\" src=\"\/\/html5-player.libsyn.com\/embed\/episode\/id\/4665011\/height\/90\/theme\/custom\/thumbnail\/yes\/direction\/forward\/render-playlist\/no\/custom-color\/88AA3C\/\" height=\"90\" width=\"600\" scrolling=\"no\"  allowfullscreen webkitallowfullscreen mozallowfullscreen oallowfullscreen msallowfullscreen><\/iframe>","thumbnail_url":"https:\/\/assets.libsyn.com\/secure\/item\/4665011"}