{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Refuse to believe limiting ideas! Kristin Carpenter-Ogden on writing a pitch deck, and how she gets destructive beliefs out of her head","description":"As you may know, I reserve my solocasts for topics which have been nothing short of monumental in my journey as an outdoor founder. So this week, I\u2019m talking with all of you about something that, having started two companies and been in the outdoor industries for fifteen years, I had never done up until a few weeks ago. What I\u2019m talking about is . . . writing a pitch deck! In just a few weeks, I\u2019ll be presenting at the Outdoor Women\u2019s Industry Coalition Pitchfest. I\u2019m super honored to have been selected to be one of this year\u2019s presenters, but it\u2019s a new and challenging experience for me. In preparing my own pitch deck for the event, I learned so much about building and rehearsing pitch decks and I\u2019m excited to share this process with you. When I sat down to write my pitch, I had to really get to the nitty gritty and evaluate what my company needed, what I wanted to get from this experience. I had to know, specifically what my ask was. And then, I started reading about how to give an awesome pitch. In my solocast, I\u2019m talking about the two most helpful resources to me in preparing this pitch deck, and the hard editing process I\u2019ve been working through to get it just right. I\u2019m also sharing some of the negative thoughts I\u2019m refusing to believe about my pitch, and three steps for building an amazing pitch.   This pitch deck has been such a learning experience for me and for developing how I think about the needs of my company. I\u2019ve never done one before, but I\u2019m choosing to see this an asset, not a liability. If you don\u2019t know what can\u2019t be done, there\u2019s nothing to stop you. I hope you\u2019ll learn from my process and the resources I\u2019m sharing. This episode is a must listen for anyone looking to pitch or promote their ideas!  Bravery in Business Quote \u201cWell, the way I look at that is I've never done this before and that's actually my biggest advantage. Because what I don't know won't hurt me, right?\u201d - Kristin Carpenter Ogden (Click to tweet) Cliff Notes Entrepreneurs should pitch a story, not just figures and facts. Struggled with two limiting ideas about writing this pitch. She refused to believe them, but they\u2019re still inside her head all the time. She didn\u2019t have enough time to write a good pitch deck. Only had six weeks from the time she found out she got in to the presentation. The pitch is only five minutes long. She is \u201cincredibly verbose\u201d so 5 minutes is a real challenge. Started telling herself that not having done this before was an advantage. Because she doesn\u2019t have the experience to know that it can\u2019t be done in 5 minutes, she\u2019s going for it. Rehearse your pitch in front of a variety of people to figure out what the different reactions are, and what engages each audience Edit out everything that isn\u2019t causing an emotional reaction. Even pitching financials, she tried to frame them in terms of a story, hot cognition. When giving the pitch, stay present because this will keep you confident. Confidence also comes from being well prepared.   3 Tips for Building a Pitch Deck        Focus on \u201chot cognition\u201d, i.e. stories that will spark emotion (from Klaff).     Confidence creates flow. Be Confident.     Remember that you are just the vessel for the mission of the project. \u201cI have two children in real life and I have two children in my business is I guess you'll love them both very much, not one over the other. They're very different.\u201d (Click to tweet) Resources OIWC.org IntrepidEntrepreneur.net PitchAnything.com                                                                                     GetBacked.com Questions@IntrepidEntrepreneur.net   Show Notes: IntrepidEntrepreneur.net\/pitchdeck ","author_name":"The Intrepid Entrepreneur","author_url":"http:\/\/www.livinguber.com","html":"