{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"EP037: Riding the Wave of Consumer Demand for Entrepreneurial Breakthrough, with Mike Michalowicz","description":"This is Mike Michalowicz\u2019s second visit on the Commanding Business podcast. During this episode, we announce the release of and have an in-depth conversation about his new book, Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry\u2019s Big Kahuna. Mike describes why companies who want to succeed need to commit to a niche and then master it to attract customers, why a general practitioner doesn\u2019t experience the same surge as a specialist and why he vows to eradicate entrepreneurial poverty.        Key Takeaways: [1:00] A reader\u2019s question led Mike to write a book to help businesses find explosive growth by correctly timing the market. [3:55] Mike describes the process of selecting a narrow niche and identifying its potential. [4:29] In his personal mission to eradicate entrepreneurial poverty, Mike identified bookkeeping as the niche with the most potential. [6:16] How to overcome a scarcity mentality when picking a focus. [10:39] S is for Separate. When clients are selective they are invested in the outcome.  [19:25] U is for Unify. What movement does a business need to unify their offering?  [24:33] R is for Rally Cry. A reason or purpose to defend yourself and your product. [28:37] G is for Gather. Evaluating what is working and what is not working through observation. [34:49] E is for Expansion. Find what is working and duplicate it in complementary niches.   Mentioned in This Episode: Mike Michalowicz Mike Motorbike Surge: Time the Marketplace, Ride the Wave of Consumer Demand and Become your Industry\u2019s Big Kahuna Praxent ","author_name":"Commanding Business","author_url":"http:\/\/praxent.com\/commandingbusiness","html":"