{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":" How to Use Simple Persuasion Techniques to Effortlessly Build Trust with Prospects and Increase Sales","description":"Today I interview Dave Lahkani, one of the nation's most recognized experts on applied persuasion, human influence and business growth strategies. How much easier would your job be if your prospects instantly liked you, believed you and understood how you could help them? Using simple persuasion tactics you can easily build rapport, trust and an emotional connection with your prospects, making it easier to increase sales. Let me be clear, I\u2019m not talking about manipulation or any type of trickery. Just simple and subtle persuasion tactics you can use to make it easy for your prospects to trust and like you. Dave was raised in a religious cult (more on that in the interview). Who better to learn about persuasion and human behavior than someone with real-life exposure to not-so-good persuasion? persuasionBesides that, Dave has authored several books including \u201cPersuasion: The Art of Getting What You Want\u201d & \u201cSubliminal Persuasion.\u201d He\u2019s shared his knowledge on stage to over 3 million people in 126 countries. Dave is an entrepreneur whose companies have recently made the Inc. 500 list. His consulting clients include companies such as BodyBulding.com, Mortar Health Systems, GE, Procter & Gamble, IBM and more. He\u2019s even been hired by the Country of Poland to help solve national problems. It\u2019s safe to say Dave know\u2019s a thing or two about persuasion. Today Dave will reveal persuasion secrets to help you develop deeper relationships with your customers and clients. In today's podcast you discover: How growing up in a religious cult helped Dave gain a more in-depth understanding of persuasion and human behavior. How to correctly use persuasion tactics such as reciprocity, socialproof and storytelling to get prospects to connect with you, trust and like you. The difference between manipulation and persuasion and how to overcome people\u2019s fear of being manipulated. How to build a trustworthy persona and personality that doesn\u2019t immediately turn people off. Subtle persuasion tricks that subconsciously trigger trust in the people you talk to. The art of storytelling: how to use stories to capture the attention of your prospects, while building trust and an emotional connection. And much more. You\u2019ll gain valuable insights on how you can use persuasion in your practice to close more sales and grow your practice faster. If you want to be a more effective communicator and trusted Financial Advisor, then you enjoy It\u2019s all about persuasion in this week's episode and you don\u2019t want to miss it. ","author_name":"The Advisor Internet Marketing Podcast","author_url":"http:\/\/www.advisorinternetmarketing.com\/podcast","html":"