{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"Discover How to Increase Profits and Create Reoccurring Revenue with Maintenance Agreements ","description":" Discover How to Increase Profits and Create Reoccurring Revenue with Maintenance Agreements episode 125   Profitability Master Ruth King is a seasoned, serial entrepreneur who helps businesses get and stay profitable. Since 1981 Ruth owns or has owned eight businesses including Profitability Revolution. She grows her own businesses as well as coaches, speaks and helps other small business owners reach their goals. The Way businesses are evaluated to day on their price to be sold is by the amount of maintenance agreements they have. In other words the more reoccurring revenue you have is what makes your company more valuable to the sold. So if you have little or no maintenance agreements it lessens the value of your company to a potential buyer. When people ae looking to purchase a company they are not just looking at the yearly revenue, They are looking at how many loyal customers do you have that do business with you on a regular basis. And maintenance agreements are the key to generating reoccurring revenue its business that you don\u2019t have to resell each time they run out of or need a new widget. Its cash being deposited into your bank account on a continued basis.  Cha Ching. And if its set up on a monthly payment process it becomes a n amazing thing. Let\u2019s run some  simple numbers    you have  1000 customers and only  25% are on  a maintenance program  that lets say you can  charge just  59.00 a month  that\u2019s 14750.00 a month  added to your revenue stream that s  that\u2019s 177000.00 a year  that basically FREE money. What if you could create a program that could exceed 100.00 a month? Do you think that might solve some of your cash flow problems? I think it might. In order to make it work you have to create   value for the customer to want the program.  In order to get a hold of Ruth King Her phone number    770-729-8000 (office) www.TheUglyTruthaboutSmallBusiness.com www.TheUglyTruthaboutManagingPeople.com   www.TheCouragetobeProfitable.com ","author_name":"Contractors Secret Weapon Podcast","author_url":"https:\/\/CSWSolution.com","html":"