{"version":1,"type":"rich","provider_name":"Libsyn","provider_url":"https:\/\/www.libsyn.com","height":90,"width":600,"title":"#472 -John Colascione gets REAL about The Future of SEO, AI & Building a Successful Online Business","description":"The Be Real Show with Travis Huff What does it really take to build a successful online business, stay ahead of changing technology, and continue growing in the age of artificial intelligence? In this episode of The Be Real Show, Travis Huff welcomes internet entrepreneur, author, and digital marketing veteran John Colascione, founder of SEARCHEN NETWORKS\u00ae, for a conversation centered on entrepreneurship, search engine optimization, digital marketing, and the future of online business. John has spent more than 25 years helping businesses build their online presence, attract customers, and navigate the constantly evolving digital landscape. Since launching SEARCHEN NETWORKS\u00ae in 2001, John has developed extensive experience in website development, search engine optimization, online advertising, domain names, digital publishing, and business strategy. With artificial intelligence transforming how consumers search for products, services, and information, businesses are facing a new challenge: How do you remain visible and relevant when the rules of online discovery are changing? John brings decades of entrepreneurial experience and practical insights into the importance of understanding your digital assets, building a recognizable brand, and adapting to new opportunities. Whether you're an entrepreneur, business owner, marketer, or someone looking to launch an online business, this episode offers valuable perspectives on navigating the digital world. Topics & Key Takeaways John's entrepreneurial journey and the founding of SEARCHEN NETWORKS\u00ae How search engine optimization has evolved over the past 25 years The growing influence of artificial intelligence on online search Why having a strong website and digital presence still matters Building long-term online visibility and attracting customers The value of domain names, branding, and owning your digital assets Understanding the relationship between SEO, advertising, and lead generation Adapting your business strategy as technology continues to evolve Lessons learned from decades of building and operating internet businesses The importance of staying curious, adaptable, and entrepreneurial About John Colascione John Colascione is an internet entrepreneur, author, and digital marketing executive with more than 25 years of experience in website development, search engine optimization, online advertising, and digital publishing. He founded SEARCHEN NETWORKS\u00ae in 2001 and has built a career helping businesses establish and improve their online presence. John is also the author of Mastering Your Website, a guide designed to help business owners better understand website management, SEO, and digital marketing. His experience spans everything from search algorithms and domain name strategy to online lead generation and the emerging influence of artificial intelligence. Connect with John Colascione Personal Website: https:\/\/www.johncolascione.com\/ SEARCHEN NETWORKS\u00ae: https:\/\/www.searchen.com\/ LinkedIn: https:\/\/www.linkedin.com\/in\/colascione Connect with The Be Real Show Join host Travis Huff for authentic conversations with entrepreneurs, innovators, business leaders, and inspiring individuals sharing the real stories behind their journeys. If you enjoyed this episode, subscribe to The Be Real Show, leave a review, and share it with another entrepreneur! Be Real. Be Authentic. Be You. ","author_name":"Be Real Show","author_url":"http:\/\/bereal.libsyn.com\/podcast","html":"